Add a Warranty That Works for You and Your Customers

Enhance the Value of Every Sale with the JM® Care Plan

As a jeweler, your goal isn’t just to sell beautiful pieces—it’s to create a buying experience that leads to lasting customer relationships, referrals, and return visits. One powerful way to elevate your service is by offering your clients a warranty at the time of purchase.

The JM® Care Plan, offered through Jewelers Mutual®, is an easy-to-implement solution that provides peace of mind to your customers and adds value to every transaction. Whether it’s a delicate engagement ring, a luxury timepiece, or an heirloom necklace, this warranty plan helps protect the jewelry your clients love.


Why Offer a Warranty at Point of Sale?

Your customers are making a significant investment in their jewelry. By offering them a comprehensive warranty from the start, you give them a sense of security that enhances their overall buying experience. A warranty:

  • Shows your commitment to their long-term satisfaction
  • Reinforces the quality and value of the items you sell
  • Reduces post-sale concerns and service issues
  • Increases average ticket value with a seamless upsell opportunity

With the JM® Care Plan, you can offer all these benefits—and more.


What Is the JM® Care Plan?

The JM® Care Plan is a one-time purchase warranty that your customers can add at the time of sale (or within 30 days of purchase). It’s designed to protect their jewelry from not only manufacturers’ defects but also traditional wear and tear and even accidental damage.

Coverage includes:

  • Ring resizing
  • Prong re-tipping
  • Rhodium plating
  • Stone tightening
  • Watch battery replacement
  • Polishing and cleaning
  • And more

The best part? All of these services are handled directly through your store, ensuring customers return to you—not a third-party repair center.


Benefits to Your Jewelry Store

💎 Boost Customer Loyalty

Customers appreciate knowing they can return to your store for hassle-free repairs and maintenance. This keeps your brand top of mind and builds trust.

💎 Differentiate Your Store

In today’s competitive market, offering a simple, in-house warranty plan makes your store stand out. 

💎 Drive Additional Revenue

The Care Plan is a value-added service that can be easily bundled into the price of a piece. It’s a natural upsell that pays off over time, both in revenue and customer retention.

💎 Keep Service In-House

Rather than referring customers to outside repair shops, the Care Plan encourages them to return to you for service. This gives you ongoing opportunities for future sales and engagement.


Ready to Offer a Better Experience?

At Clockwork Insurance Services, we go beyond traditional coverage. We work closely with jewelers to understand their full business picture—including opportunities like the JM® Care Plan that enhance customer service and store profitability.

Whether you’re looking to provide greater protection to your customers, increase your average ticket value, or just simplify post-sale service, the JM® Care Plan is the solution.

📞 Call us at 504-262-8240
🌐 Visit us at clockworkinsurance.com
🔗 Learn more about the JM® Care Plan directly at jewelersmutual.com/jeweler-care-plan

5 Insurance Pitfalls Jewelry Store Owners Should Avoid This Year

As a jewelry store owner, protecting your valuable inventory and business operations is crucial. However, navigating the complexities of insurance can be challenging. Here are five common insurance pitfalls to avoid this year to ensure your business remains secure.

Underinsuring Your Inventory

One of the most significant mistakes jewelry store owners make is underinsuring their inventory. The value of jewelry can fluctuate, and it’s essential to regularly update your inventory and your policy to reflect current market values. Failing to do so can leave you with insufficient coverage in the event of a loss.

Ignoring Specialized Coverage Needs

Standard business insurance policies often don’t cover the unique risks associated with jewelry stores. Ensure you have specialized coverage, such as jewelers block insurance, which protects against theft, damage, and other specific risks. Without this, you might find yourself inadequately protected.

Overlooking Employee Theft Coverage

Employee theft is a significant risk in the jewelry industry. Many standard policies do not cover losses due to employee dishonesty. Make sure your policy includes coverage for employee theft to safeguard against internal risks.

Not Reviewing Policy Exclusions

Insurance policies often contain exclusions that could expose you to unexpected risks. It’s essential to thoroughly review your policy to identify what is and isn’t covered. Common exclusions might be related to natural disasters, security requirements, or off-premises coverage.

Failing to Update Coverage with Business Changes

As your business grows and evolves, so do your insurance needs. Whether you’re expanding your inventory, opening a new location, or investing in new security systems, it’s crucial to update your insurance policy accordingly. Talk with your agent regularly to review and adjust your coverage to match your current business situation.

By avoiding these common pitfalls, you can ensure that your jewelry store is well-protected and prepared for any unexpected events. If you need personalized advice or a policy review, feel free to reach out to our team at Clockwork Insurance for expert guidance tailored to your needs.

Shopping for Jewelry? Protect your investment.

You just absolutely love the ring!

This necklace has so much meaning and sentimental value to you and your family, as it was passed down from your great grandmother. These are feelings we understand.

Clockwork Insurance can cover that jewelry and ensure your concerns about loss or theft are calmed. To get a quote on what your jewelry insurance will cost, go to our home page at: https://www.clockworkinsurance.com and simply choose Personal Jewelry Insurance in the “Request a Quote” drop down menu then hit QUOTE IT. It really is that simple. You will fill in a form with basic information and we at Clockwork Insurance will take it from there.

Did you know that most homeowner policies have a cap on jewelry coverage? Purchasing insurance for your precious pieces is a way to ensure you can enjoy wearing them with the confidence of protection, should something happen. Whether lost, stolen, damaged or just mysteriously disappeared, you can be covered.

There are two basic types of coverage to consider. You can cover your jewelry with reimbursement coverage or with replacement cost coverage. If you are interested in reading about the types of coverage available you can check out this article on the Jewelers Mutual site: https://www.jewelersmutual.com/the-jewelry-box/how-does-jewelry-insurance-work-replacement-vs-reimbursement .

Feel good about buying that perfect piece of jewelry to show your loved one how you feel. Jewelry Insurance coverage is more affordable than you think and helps with your peace of mind.